Andrew is originally from Central New York but now resides within the Hudson Valley. After graduating from High School in Utica, New York in 2008 and The University at Albany in 2013, he remained in the Capital Region working to give back to the local community at the non-profit level. Andrew began developing the Tipsy Social brand while attending Southern New Hampshire University for his graduate degree. He specializes in small business marketing and consumer behavior, which has positioned the brand successfully as a trusted resource for businesses in the Capital Region and Hudson Valley. Andrew specializes in consumer behavior and behavior change. His insights stem from a background in not-for-profit, grassroots work in the Capital Region developing programs and brands that work to mobilize the community towards making positive behavior change. He brings a key understanding of consumer psychology that he uses to develop effective marketing strategies to increase small business reach, brand advocacy, and shaping public perception. Winner of Hudson Valley Magazine's 2018 Best of Hudson Valley for Website Design.