General Partner/ EVP Operations Niki Moore is a thought leader, with a specialized focus in branding comedic and other high-profile celebrity talent. Niki joined forces with Switch Media to help ignite the digital marketplace for urban Influencers. She provides new business development and oversight to the swiftly growing company. Her diverse background also includes digital/social media strategy, with a specialization in multicultural engagement. Niki is also an experienced stand-up comic and on-air personality, on networks such as TVOne, as well as multiple digital media platforms.