I'm not a digital marketer although I have an MBA. My background in technology and in education provides me with a unique perspective on SEO. Education is all about influencing the behaviors of learners in a measurable way, based on research and data. I worked at Accenture and helped build post-graduate level online courses on Business Strategy. Before that I was an Information Governance software trainer at Hewlett Packard mostly focused on HP Records Manager. I have an MBA in Technology Mgmt and a MEd in Instructional Design. My philosophy in SEO is that unique and rank worthy content properly optimized and promoted will rank a site as it's authority and relevance is proven through backlinks.